Autodromo Nazionale Monza
Monza, Italy
Project Details
In 2016, the Autodromo di Monzo became the first race circuit in the world to use augmented reality to create immersive experiences for its visitors. ARtGlass paired 3D reconstructions with historical films, photos, and narratives to enhance the tourist experience, bringing to life significant figures and races at the track. Andrea Sabatino, marketing and communications director of the Monza National Circuit, said: “The synergy created with the racetrack made it possible to apply, for the first time, the same futuristic technology to the world of motorsport, creating an experience suitable for both enthusiasts and families who are approaching the circuit for the first time.”
Sample Press
Augmented reality arrives in Monza with ARtGlass
FormulaPassion, April 29, 2016.
Autodromo Nazionale Monza, the first circuit in the world with augmented reality
MBNews, April 30, 2016.
The secrets of the Monza racetrack
News Auto, June 23, 2016.
https://www.newsauto.it/racing/tour-segreti-autodromo-monza-2016-62780/
Tour of the racetrack in 3D with augmented reality,
Brianza Piu, 2016.
https://www.brianzapiu.it/tour-dellautodromo-in-3d-con-la-realta-aumentata/